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Be Exclusive - Register your Trademark

Protecting Your Brand

Building a business is hard work and you rely on your reputation to attract new customers and grow your business further. A strong and reputable Trademark is therefore pivotal to business success and that is why protecting that trademark is equally important. A unique and distinctive logo distinguishes your business from your competitors in a world where people are inundated with advertisements every day.

Like any valuable asset, a trademark should be protected. Think of the damage to your business’ reputation if a competitor were to start using your mark to advertise their own product or service and attracting customers that would have otherwise come to you. Or worse still, delivering sub-standard products or services under your name. The best way to protect your brand therefore, is by registering your trademark.

Registering your trademark can bring you various benefits. A clearly recognisable registered trademark, is an effective tool against unjust competition and prevents other businesses from taking advantage of the reputation painstakingly built after much time, money and effort.

Other advantages of having your trademark registered include, the possibility of opening up new paths and new markets for your service both locally and abroad. You can also register for a European Union Trademark (EUTM), which coexists and is complimentary to the national trademark, in doing so your trademark is also registered at EU level.

A prospective EUTM applicant will only be required to file one application to obtain exclusive rights in all 28 EU countries. It is important to have an understanding of why trademarks are important business assets and why trademark registration can help your business be successful.

For further information on how to protect and register your trademark in Malta, visit the Industrial Property Registrations Directorate (IPRD) section on the Commerce Department website at www.commerce.gov.mt or speak to Business 1st 

Should you be interested in protecting and registering your trademark in the European Union, visit the European Union Intellectual Property Office (EUIPO) at www.euipo.europa.eu

Protecting and registering your trademark is an important factor towards making your business successful.

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Ipprotegi n-negozju tieghek

Li tibni negozju huwa xoghol iebes u b’r-reputazzjoni tajba tigbed klijenti godda u tkabbar in-negozju tieghek. Trademark b'sahhitha u ta’ fama, hija krucjali ghas-success ta’ negozju, ghalhekk il-harsien ta' din it-trademark huwa daqstant importanti. Logo uniku u distintiv jiddistingwi n-negozju tieghek minn dak tal-kompetituri tieghek f'dinja fejn naraw hafna reklami kuljum.

Bhal kull assi prezzjuz, trademark ghandha tigi protetta. Ikkunsidra il-hsara li tista’ issirlek jekk kompetitur kellu jibda juza l-marka tieghek biex jirreklama prodott jew servizz tieghu u jattira klijenti li kieku kienu jigu ghandek. Jew aghar, kompetitur li jwassal prodotti jew servizzi ta’ standard baxx taht ismek. L-ahjar mod biex tipprotegi l-marka tieghek ghalhekk, huwa billi tirregistraha.

Ir-registrazzjoni tat-trademark tieghek tista' ggib diversi beneficcji. Trademark irregistrata, li tingharaf b'mod car, hija ghodda effettiva kontra kompetizzjoni ingusta minhabba l-fatt illi twaqqaf negozji ohra milli japprofittaw mir-reputazzjoni li tkun bnejt b’tant reqqa, hin, flus u sforz.

Vantaggi ohra li jkollok it-trademark tieghek irregistrata jinkludu, l-possibbiltà li jinfethu opportunitajiet u swieq godda ghas-servizz tieghek kemm lokalment kif ukoll barra minn xtutna. Tista’ ukoll tirregistra ghal trademark tal-Unjoni Ewropea (EUTM), li tikkoezisti u hija kumplimentari ghat-trademark nazzjonali, b’hekk it-trademark tieghek tkun wkoll irregistrata fil-livell tal-UE.

Applikant prospettiv ghal EUTM se jkun mehtieg biss li jipprezenta applikazzjoni wahda biex jkun jista jgawdi drittijiet esklussivi fit-28 pajjiz tal-UE. Huwa importanti li wiehed jifhem ghaliex it-Trademarks huma assi kummercjali importanti u ghaliex ir-registrazzjoni tat-trademarks tista' tghin lin-negozju tieghek jirnexxi.

Ghaldaqstant, ghal aktar informazzjoni dwar kif tipprotegi u tirregistra t-trademarktieghek f'Malta, zur it-taqsima tad-Direttorat tal-Proprjetà Industrijali (IPRD) fuq il-websajt tad-Dipartiment tal-Kummerc fuq www.commerce.gov.mt jew kellem lil Business 1st.

Jekk tkun interessat li tipprotegi u tirregistra t-trademarktieghek fl-Unjoni Ewropea, tista' zzur is-sit tal-Ufficcju tal-Proprjetà Intellettwali tal-Unjoni Ewropea (EUIPO) fuq www.euipo.europe.eu.

Il-protezzjoni u r-registrazzjoni tat-trademark tieghek huma fatturi importanti biex in-negozju tieghek jirnexxi.

 

02/03/2020 Commerce Department
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